The reputation saver.
External communications helps you manage the narrative and guide conversations that are happening about your brand, even when you're not in the room.
A steady, uniformed voice to tell your brand story to an external audience.
The benefits of external communications are seen daily - whether it's planned thought leadership or industry presence -- or if it's unplanned crisis communications scenario, a well thought out external communications strategy can be the difference maker for your brand.
I can help you align your external communications strategy to your overall business objectives to keep your reputation growing within your industry and help guide your organization through times of change.
Services offered:
- External communications strategic planning
- Change management communications
- Crisis communications
- External communications content calendar planning
- Social Media Strategy
- Content creation (executive thought leadership, blogs, bylines, speaking sessions, video scripts, etc).
- Awards submission
Every organization has different needs for external communications, the above are only a small selection of the services available in this area. Contact me to chat about your needs and how I can help.
External Communications Pairs Well with Employer Brand.
The feeling current employees have while working for you extend beyond their tenure as an employee and can impact future hires. A fully integrated strategic communications strategy looks at your brand reputation from both internal and external sources. This can include some overlap with employer brand initiatives such as: employee events, charity involvement, and HR based social media experience.
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