Need help with your brand marketing?
A brand marketing strategy with defined processes is 466% more likely to deliver success. It's easy to get started.
Brand is the foundation of great marketing programs.
I offer deep brand strategic experience in industries such as: SaaS, Payments, Fintech, Financial Services, Cybersecurity, Government, Higher Eduction, Utilities, eCommerce, Retail, and Business Professional Services (such as accounting, real estate, and law).
Brand Marketing Consulting Services Available:
- Brand audit and development
- Marketing strategic planning
- Fractional full service CMO solutions
- Marketing tactical execution
What would be included in the above options? Marketing needs will be different for each organization, but can include elements like:
- Brand positioning and messaging
- MarTech stack (ensuring you have the right tools in place for your goals)
- Digital brand marketing (content marketing, marketing automation/lifecycle, web marketing and optimization).
- Integrated campaign strategic development (marketing / communications mix)
Standalone strategies such as:
- Customer lifecycle segmentation strategy
- Content marketing and thought leadership strategy
- Social media strategy
- Website marketing and optimization strategy
Train your junior staff members to help you long term.
Brand marketing is a specialized skill set and you need to have the right senior marketers in place to keep your company on track to improve your revenue and reputation within the industry. But sometimes your existing staff, while great tacticians, just don’t have the strategic skills to help you reach your objectives.
That’s where hiring a fractional brand marketing consultant can help.
When done correctly, brand marketing can help your business optimize all the areas of your sales and marketing funnel – from brand reputation, to acquisition, to retention, to advocacy. Helping you grow in both the long and short term, while working to reduce churn. But sometimes, companies just don’t have the resourcing to hire a senior marketer who can help lead these initiatives for their organization in a full time capacity. As a result marketing initiatives are left to junior staffers often leading to a collection of tactics without a roadmap. Senior strategic marketers can help ensure that the marketing tactics being performed align with your business goals and long term objectives. Training services for your existing staff are also available upon request.
Make your brand marketing make sense for your business. Whether it’s helping guide your existing staff to become more strategic, or you need full campaign management services, it's easy to get started.
Your Brand Marketing Is Just Half Of the Story.
The best integrated brand marketing strategy looks at both the external and the internal funnels. Don’t know what an internal funnel is?
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